![]() ![]() JD’s partnership with Tencent began in 2014 and has since extended to include advertising, mini-programs, and joint membership. JD, on the other hand, had to seek different ways to expand its user base. As a result, JD remains the go-to choice for customers when purchasing electronics and appliances.Ģ) Partnered with Tencent to drive traffic and acquire new users:Īlibaba-run Tmall and Taobao have a natural advantage in user acquisition as Alibaba supports its own e-commerce market by sharing all resources within its ecosystem. JD, in our opinion, has done outstanding work in the following areas:ġ) Continued to strengthen its reputation for quality and variety in electronics and household appliances while diversifying its product categories:Īlthough JD now has over 200,000 merchants covering all shopping scenarios, electronics and home appliances still account for nearly half of its total sales. So, how did JD diversify and reach a scale to rival Taobao and Tmall? Product categories, could have fallen out during the struggle of either remaining focused on electronics and being merged into Tmall or diversifying into a comprehensive shopping platform but risking losing out on the massive marketing support that Tmall is getting from its parent company. JD, like all online retail shops specializing in one or a few Its e-commerce platform JD.com didn’t go live until 2004. Soon after, JD began to shift its focus to electronics including mobile phones, laptops, headphones, and flash disks. The company was first founded as Jingdong Century Trading Co., Ltd in June 1998 by Richard Liu and was known as a leading seller of magneto-optical products. JD.com (JD) did not start as an e-commerce marketplace. What is JD.com (JD), and how did it become the main competitor of Alibaba’s Taobao and Tmall
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